| Location | Bellevue, Nebraska, United States |
|---|---|
| Opening date | 1966 |
| Developer | Brandeis Investment Corp. |
| No. of stores and services | 2 |
| No. of anchor tenants | 2 of retail |
| Total retail floor area | 500,000 square feet (46,000 m2) |
| Parking | surface lots |
| No. of floors | 2 of retail |
| Website | southroadsmall.com |
Southroads Mall was an enclosed shopping mall at 1001 Fort Crook Road in Bellevue, Nebraska. Fort Crook Road was U.S. Route 75 until the early 1990s, replaced by the Kennedy Freeway.
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Developed by the Brandeis Investment Corp., Southroads opened in 1966 with an Omaha based department store, Brandeis, and J.C. Penney as anchors. The mall has 500,000 square feet (46,000 m2) of retail space, which was modeled after the success of Omaha's Crossroads Mall, which was also developed by Brandeis. Southroads was developed within the Southroads Complex near a Sears, which had been open since 1964.[1] Brandeis was purchased by Younkers in 1987, and converted to the Younkers name, but the store was closed in 1996. It remained a popular mall into the early 1990s; on most Saturdays, the food court would be packed. After the painful economic loss of Younkers, the J.C. Penney anchor was converted to a clearance center in 1999 [2] and was closed in 2003.
As retail outlets closed, retail space was converted to office space. TD Ameritrade, headquartered out of Omaha, began leasing space at the mall in 1998, eventually taking over the former Brandeis/Younkers space. PayPal leased space in the former JCPenney, along with CoSentry. TD Ameritrade will leave Southroads in 2011 and consolidate their offices in West Omaha.